The challenge

• Sports betting advertising and sponsorship is everywhere. You see it in most sports. It has gotten to the point where we don’t know sport without it.
• Sports betting companies spent $238.63 million on radio, online and free-to-air TV advertising in 2023. They spend millions more on other advertising and sponsorships.
• Young people are exposed to too much betting advertising. As a result, many young people think betting is a normal part of watching sport.
• Almost 50% of 12-17-year-olds see gambling advertising on TV during sports and racing on a weekly basis.

Our response

We partner with NSW sporting clubs to take a stand and challenge the impact that sports betting advertising has on fans.

All our partners have turned down sports betting sponsorship and are committed to eliminating sports betting advertising shown at their home games wherever they can. Our partners are also educating their fans, players and staff about the risks of excessive sports betting and gambling harm.

Our partners

Our Reclaim the Game partners span across six codes: AFL, A-League, Cricket, NBL, Netball and NRL. Learn more about our partners in each code.

What does it mean to be gamble aware?

When it comes to sports betting, following these tips is a good start to being gamble aware:

• Limit the amount you bet, and how often you bet
• Don't chase your losses
• Stop betting when you're not having fun anymore
• Manage your spending with deposit limits and account activity statements
• Check in with friends and family if you're worried about how betting affects them