Reclaim the Game – Cricket
The Sydney Sixers and Sydney Thunder men’s and women’s teams, the NSW Blues and NSW Breakers are committed to helping their fans Reclaim the Game.
The partnership means NSW Big Bash matches are free of sports betting sponsorship and advertising, allowing a more family friendly experience for fans to ensure they don’t miss any of cricket's most exciting moments. This move has been welcomed by cricket fans:
- 82% of Sixers and Thunder fans believe there is too much gambling advertising.
- 83% of Sixers fans and 84% of Thunder fans believe children and young people are exposed to too much gambling advertising.
Cricket NSW CEO Lee Germon said the partnership has allowed Cricket NSW to make important inroads in helping to prevent - and reduce - the harm gambling can cause individuals, families, and society.
“Since joining forces with the Office of Responsible Gambling, Cricket NSW has made a meaningful contribution towards changing the community’s attitudes towards betting on sport,” said Mr Germon.
“We’re proud to be able to continue to play an active part in educating children that gambling is not a part of sport, and that gambling on sport is a bad bet.
“Cricket NSW will continue to do all we can to counter the constant sports betting advertising and the adverse effect it has on young people – young men, in particular – and their families.”
