Resources and education

That’s another epic protection play

Stay in control of sports betting. Use the protection tools in your betting app to avoid losing more than you can afford.

Campaign overview

Thats another protection play image ‘That’s another epic protection play’ is a campaign for young online sports bettors to drives awareness of the protection tools in their apps, and help them stay in control of their betting. With these tools, they can monitor their betting, limit how much they bet and take a break when they need to.

The campaign targets people aged 18-34 years who bet on sports online. It celebrates the moment that protection tools are put into play on their betting app.

Why we need a campaign

People who use sports betting apps are more likely to experience gambling harm due to:

• the accessibility and convenience of betting apps
• the expansive betting market
• the sophisticated sports betting advertising

Key messages

That’s another epic protection play encourages people to take simple steps in their betting apps to stay in control of their betting and reduce their risk of gambling harm. The campaign focuses on:

• setting deposit limits so they don’t lose more than they can afford
• checking their activity statements to see how much their bets are costing
• pausing their account or registering on BetStop if they need to take a break from online betting.