That’s another epic protection play
Stay in control of sports betting. Use the protection tools in your betting app to avoid losing more than you can afford.
Campaign overview
The campaign targets people aged 18-34 years who bet on sports online. It celebrates the moment that protection tools are put into play on their betting app.
Why we need a campaign
People who use sports betting apps are more likely to experience gambling harm due to:
• the accessibility and convenience of betting apps
• the expansive betting market
• the sophisticated sports betting advertising
Key messages
That’s another epic protection play encourages people to take simple steps in their betting apps to stay in control of their betting and reduce their risk of gambling harm. The campaign focuses on:
• setting deposit limits so they don’t lose more than they can afford
• checking their activity statements to see how much their bets are costing
• pausing their account or registering on BetStop if they need to take a break from online betting.
Campaign creative
You can support the campaign by sharing these assets on your social media or website.
Campaign videos
Display banners
Download display banners - Setting a deposit limit
Download display banners - Checking activity statement
Download display banners - Take a break from betting
Social media tiles
Download suite of social media tiles
Signature block
Download setting a deposit limit signature block
Download checking activity statement signature block
