Gambling advertising and young people
Young people are more exposed to gambling advertising than ever before and are inundated with gambling messages in their everyday lives, especially advertising for sports betting and social casino games.
The effects of gambling advertising on our kids
Young people see gambling promoted at least once a week via a wide range of sources that permeate their home, school, social, media and digital environments including:
• Television and social media
• Online ads and promotions
• Gambling websites and apps
• Billboards and other public advertising
• Sponsorships on uniforms and sportsgrounds.
Our research showed that exposure to gambling advertising in both traditional and digital media makes young people think more positively about gambling and increases the likelihood they will gamble in future and face issues related to gambling.